RICK OWENS x SELAHATIN TOOTHPASTE
The Rick Owens aroma captures the quiet act of transformation.
Notes of verbena, Madagascar vanilla, and Sichuan pepper open with electric clarity.
Juniper and dark citrus trace a sharp line through the heart, while rosemary lends a cool austerity.
In the base, black pepper and peppermint collide, leaving a clean, metallic afterglow.
Each note reflects its opposite—black within white, warmth within cold.
The result is ritual stripped to essence, elevated to devotion.
"I BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.” — RICK OWENS
"I wanted the aroma to be monochrome — a single idea, pushed with precision. It was about refining one sensation until it became a whole atmosphere."— Kristoffer Vural, founder of Selahatin
RICK OWENS x SELAHATIN TOOTHPASTE
I WROTE A STORY ABOUT MY DAILY LIFE IN A MAGAZINE IN WHICH I SAID: ‘I BRUSH MY TEETH WITH SELAHATIN TOOTHPASTE BECAUSE I LOVE THEIR FONT,’ WHICH WAS TRUE. THEN, ON INSTAGRAM, I SAW A SELAHATIN AD WITH MY BLURRED FACE AND MY QUOTE OVER IT. I THOUGHT THAT WAS BOLD. I CONTACTED THEM AND COMPLIMENTED THEM ON THEIR CHEEKINESS. I TOLD THEM: “WE SHOULD DO A COLLABORATION!” THAT’S HOW WE GOT HERE. I ADMIRE THE DESIGNER. THE REASON HE CREATED HIS BRAND IS THAT HE HAD A STROKE, AND DURING HIS RECOVERY, HE WANTED THE MOST ESSENTIAL THINGS AROUND HIM TO BE MAGNIFIED. I ALSO BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.” - RICK OWENS
Top. Verbena, Madagascar Vanilla & Sichuan Pepper
Heart. Juniper, Dark Citrus & Rosemary
Base. Black Pepper & Peppermint
