Isabey Rue de la Paix 
Eau de Parfum 50ml
 
The Story 
Since 1924, Isabey has embodied a unique olfactory heritage, consistently exuding timeless refinement and elegance. Thus, to celebrate this prestigious 100th-year anniversary, an exceptional fragrance was essential.
The name Rue de la Paix recalls the street where Isabey’s very first boutique opened in Paris in 1924, marking the beginning of a grand saga. Moreover, this fragrance not only celebrates a century of excellence but also bridges the historical and modern aspects of the Maison, encapsulating its journey through a scent that is both intense and sophisticated while simultaneously adding a touch of mystery and magic to its trail.
The Fragrance
Rue de la Paix by Isabey Paris is a sparkling white floral fragrance. It is a luxurious perfume that celebrates the Maison’s 100th anniversary. For this momentous occasion, Isabey has introduced a new scent to its Eau de Parfum collection. Rue de la Paix exudes elegance and timeless beauty in a rich, floral composition.
Rue de la Paix by Isabey:
The fragrance is a masterful composition of noble materials, particularly featuring a bold bouquet of white flowers, including Narcissus, Tuberose, Lily, and Jasmine. Initially, the perfume opens with a juicy, realistic Peach note, adding a modern twist to the classic floral arrangement. This initial burst is followed by a sensual heart of intense floral notes, gradually blending into a rich, woody base with hints of Papyrus. Altogether, it creates a truly white floral fragrance, a signature of Isabey.
“Rue de la Paix combines the most beautiful flower essences with a playful and modern touch of Peach, evoking the effervescence of a glass of champagne. Moreover, its sophisticated trail pays homage to the floral notes of the 1920s and thus leaves a refined imprint reminiscent of an armful of flower petals, which seduces and enchants.” – Patrice Revillard, perfumer
In addition, the elegant presentation features a transparent bottle with silver hues and a cap adorned with Isabey’s signature purple ribbon. The timeless design of the coffret reflects the brand’s DNA and craftsmanship, preserved by Creative Director Rania Naim. Ultimately, Rue de la Paix pays tribute to Isabey’s legacy, blending chic and contemporary notes to create a truly luxurious perfume.